Television’s Next Turn Goes Global: Strategies for Expanding Content Overseas Through Viewing Data
Content is one of the 17 strategic sectors identified by the Japanese government. Among the key challenges facing the industry is how Japanese audiovisual content, including anime and live-action dramas, can generate greater revenue in global markets. Meanwhile, the growing volume of content supplied by streaming platforms has intensified competition among titles from Japan and around the world.
This session brings together Video Research, which provides domestic and international audience demand and viewing data and supports content analysis through solutions such as SoDA, and NEC, with its Demand360 platform. Drawing on macro-level data, the speakers will examine the current position of Japanese IP in the global market, including the competitive landscape for Japanese anime and the potential of live-action content. They will also explore the importance of objectively assessing the value and commercial potential of content.
Joining the discussion as special guests are Mr. Kimishima of NTV Europe and Mr. Shimokawa of Fuji Television, who are at the forefront of international business development and content strategy for Japanese broadcasters. Together, the panel will discuss how data providers’ metrics can inform real-world business decisions and what criteria are essential for making strategic decisions on international expansion and IP investment in the years ahead.
Panelist
Yukiko Kimishima
Managing Director,
Nippon Television Network Europe B.V.
Takeshi Shimokawa
CONTENT STRATEGY HEADQUARTERS PLATFORM BUSINESS DEPARTMENT PLATFORM BUSINESS SUPERVISING DIRECTOR,
FUJI TELEVISION NETWORK,INC.
Takumi Tsugawa
Business Creation Department・Senior Expert Planner,
Video Research Ltd.
Kouji Fukada
Media Solutions Division・Senior Professinal,
NEC Corporation
Moderator
Ritsuya Oku
Managing Director and Founder,
Media Vision Lab