Session Details

• 11/18

  12:30〜14:00

  Room 201

  Consecutive interpretation

  

  More

  SP-182 INTER BEE FORUM SESSION The State of MediaTech

  An exclusive look at the latest insights from IAMT’s flagship State of MediaTech research, highlighting the key trends reshaping the global media market and their implications for businesses across the industry.

  Speaker

  Chris Evans

  Head of Knowledge & Insight,
  IAMT
  

  

• 11/18

  14:15〜15:30

  Room 201

  

  More

  SP-183 INTER BEE FORUM SESSION Television’s Next Turn Goes Global: Strategies for Expanding Content Overseas Through Viewing Data

  Content is one of the 17 strategic sectors identified by the Japanese government. Among the key challenges facing the industry is how Japanese audiovisual content, including anime and live-action dramas, can generate greater revenue in global markets. Meanwhile, the growing volume of content supplied by streaming platforms has intensified competition among titles from Japan and around the world. This session brings together Video Research, which provides domestic and international audience demand and viewing data and supports content analysis through solutions such as SoDA, and NEC, with its Demand360 platform. Drawing on macro-level data, the speakers will examine the current position of Japanese IP in the global market, including the competitive landscape for Japanese anime and the potential of live-action content. They will also explore the importance of objectively assessing the value and commercial potential of content. Joining the discussion as special guests are Mr. Kimishima of NTV Europe and Mr. Shimokawa of Fuji Television, who are at the forefront of international business development and content strategy for Japanese broadcasters. Together, the panel will discuss how data providers’ metrics can inform real-world business decisions and what criteria are essential for making strategic decisions on international expansion and IP investment in the years ahead.

  Panelist

  Yukiko Kimishima

  Managing Director,
  Nippon Television Network Europe B.V.
  

  

  Takeshi Shimokawa

  CONTENT STRATEGY HEADQUARTERS PLATFORM BUSINESS DEPARTMENT PLATFORM BUSINESS SUPERVISING DIRECTOR,
  FUJI TELEVISION NETWORK,INC.
  

  

  Takumi Tsugawa

  Business Creation Department・Senior Expert Planner,
  Video Research Ltd.
  

  

  Kouji Fukada

  Media Solutions Division・Senior Professinal,
  NEC Corporation
  

  

  Moderator

  Ritsuya Oku

  Managing Director and Founder,
  Media Vision Lab
  

  

• 11/18

  15:45〜17:00

  Room 201

  

  More

  SP-184 INTER BEE FORUM SESSION The Use of TV Viewing Data: Where We Are Today and What Lies Ahead

  Panelist

  Shinjiro Ninagawa

  TV TOKYO CORPORATION
  

  

  Hisaya Suga

  dentsu japan
  

  

  Toru Tanaka

  President,Sales Division,
  TBS TELEVISION,INC.
  

  

  Moderator

  Mikio Tsukamoto

  Executive Officer and Media Strategist
  Wise Media, Inc.
  

  

• 11/18

  16:00〜17:30

  Room 103

  

  More

  SP-185 INTER BEE FORUM SESSION A-PAB’s 2026 Initiative: Promoting Local Content Distribution through a Demonstration Project

• 11/19

  10:30〜12:30

  Room 201

  

  More

  SP-191 INTER BEE FORUM SESSION From Commitment to Action- Building a More Sustainable Future for Broadcast and Media

  Building a More Sustainable Future for Broadcast and Media Sustainability is gaining momentum across the media industry, but it is not yet embedded as consistently, or advancing as quickly as it needs to be. For broadcasters, production companies, agencies and technology providers, the challenge is to turn growing ambition into practical decisions, sustained investment, and measurable progress.

  Lisa Collins

  Co-founder,
  Media Climate Accord
  

  

  Barbara Lange

  Co-founder,
  Media Climate Accord
  

  

• 11/19

  13:00〜14:30

  Room 201

  

  More

  SP-192 INTER BEE FORUM SESSION Exploring the Value of Local Broadcasters’ Content Through Diverse Initiatives

  ※Speaker Change: Due to scheduling circumstances, Mr. Matsumoto of CBC Television will speak in place of Mr. Oishi.

  Panelist

  Hisao Ito

  Head of the News Department, News and Sports Bureau,
  SHIZUOKA DAIICHI TELEVISION CORPORATION
  

  

  Yuki Akutsu

  Director,Digital business Department,Editor in Chief,
  Hokkaido Television Broadcasting Co.,Ltd.
  

  

  Yoshitaka Yotsumoto

  News Production Department・News Production Director,
  Kagoshima Television Station
  

  

  Toshihiro Matsumoto

  Producer, NextTV
  News Department News Division
  CBC TELEVISION CO., LTD.
  

  

  Moderator

  Keiko Murakami

  Media researcher
  (The Tokyo Foundation Nonresident Senior Fellow)
  

  

• 11/19

  15:00〜16:30

  Room 201

  

  More

  SP-193 INTER BEE FORUM SESSION The Present and Future of Cinema Sound — Insights from the Sound Team Behind “Godzilla -0.0,”

  Panelist

  Hiroshi Shimofusa

  Sound Mix Technician ,
  Sound Service Dept,
  Post-Production Center,
  TOHO Studio Co.,Ltd.
  

  

  Natsuko Inoue

  Sound Designer,
  Playful・Sound LLC
  

  

  Takumi Hasegawa

  Recording &Mixing Engineer,
  Studio Arte
  

  

  Moderator

  Yosuke Maeda

  Senior Technology Officer,
  ROCK ON PRO / Media Integration
  

  

• 11/20

  10:30〜12:00

  Room 201

  

  More

  SP-201 INTER BEE FORUM SESSION Television in the AI Era: What Do Broadcasters Need to Deliver Information and Content?

  Panelist

  Arisa Fujii

  Exective Research Engineer, Internet Service Systems Research Division, Science & Technology Research Laboratories,
  Japan Broadcasting Corporation
  

  

  Shuya Hayashi

  Graduate School of Law/Professor of Law,
  Nagoya University
  

  

  Masashi Ito

  Senior Manager, Tech/Art Department,
  Fuji Television Network, Inc.
  

  

  Moderator

  Keiko Murakami

  Media researcher
  (The Tokyo Foundation Nonresident Senior Fellow)
  

  

• 11/20

  12:00〜13:30

  Room 103

  

  More

  SP-202 INTER BEE FORUM SESSION Broadcasting and Streaming in Japan, the U.S., and Europe: Insights from Three Major Global Content Technology Shows — NAB Show, IBC, and Inter BEE

  Panelist

  Tom Inokawa

  Editor in chief,
  PRONEWS Co,.Ltd
  

  

  Jin Imaizumi

  Consultant,
  Imagine Consulting
  

  

  Nobumitsu Nagai

  Lecture Director,
  Doshisha Women’s College of Liberal Arts, Association Of Broadcast Critics
  

  

  Moderator

  Mikio Tsukamoto

  Executive Officer and Media Strategist,
  Wise Media, Inc.
  

  

• 11/20

  13:00〜14:30

  Room 201

  

  More

  SP-203 INTER BEE FORUM SESSION AVC Committee Session: The Evolution of Local Content in the Connected TV Era: Global Expansion and Future Prospects

  This session will discuss and offer insights into future-oriented topics, including the role of local broadcasters in regional revitalization, the use of data for local content on Connected TV (CTV), and opportunities for international expansion.

  Hiroshi Saito

  CEO
  LCB LLC
  

  

  Shinichi Oyama

  CMCO
  LCB LLC
  

  

  Atsushi Onoue

  CTIO
  LCB LLC
  

  

• 11/20

  15:00〜16:30

  Room 201

  

  More

  SP-204 INTER BEE FORUM SESSION Turning a “Tectonic Shift” into Business Opportunities: The Future of Japan’s TV and Video Streaming Industry — The Potential and Limitations of Agentic Advertising in the AI-Native Era —

  With the rapid evolution of AI technology, a fundamental shift known as “agentic advertising” has been emerging from the United States since last year. Agentic advertising refers to a new model in which AI agents autonomously “think, select, and execute” advertising activities on behalf of humans. In the United States, industry rules and standards such as AdCP began to take shape last fall, while major media companies in the television and video industry, including NBCUniversal and Netflix, have rapidly begun adapting to this new paradigm. Advertising transactions that have traditionally relied on human involvement are now undergoing a fundamental transformation toward autonomous transactions mediated by AI. With generative AI already widely adopted in Japan, this major shift is likely to have a significant impact on the domestic market as well. As this wave is already advancing in digital advertising, how should Japanese television broadcasters and video streaming platforms respond? And, more fundamentally, is this a transformation they need to respond to at all? This session will explore these questions. The session brings together leading experts from the broadcasting, streaming, and advertising sectors: Mr. Matsumoto of Nippon Television, Mr. Ohno of TVer, and Mr. Otsuki of Kobayashi Pharmaceutical, along with Mr. Sugihara, who has extensive expertise in this field. Together, they will examine the current state of agentic advertising—an emerging transformation that the media industry cannot afford to ignore in the age of AI—and engage in an in-depth discussion. As transaction rules evolve with AI and MCP, the session will explore, together with the audience, the strategies media companies need to adopt to maintain control and secure a competitive position in this rapidly changing landscape.

  Panelist

  Kai Otsuki

  Marketing Strategy Dept.,
  Kobayashi Pharmaceutical Co., Ltd.
  

  

  Yusuke Ono

  Head of Advertising Product Division,
  TVer INC.
  

  

  Go Sugihara

  CEO,
  Structure & Signals, Inc.
  

  

  Moderator

  Kouji Fukada

  Media Solutions Division・Senior Professinal,
  NEC Corporation